A business telecommunications company sought strategic guidance regarding the expansion of its North American distribution channel strategy by partnering with cable service providers.

Investigation into the U.S. cable industry revealed an opportunity for cable companies to increase service offerings to the SME segment by upgrading network infrastructure and expanding coverage over existing residential networks.

TBBI recommended that the client strengthen its competitive position by developing partnerships with cable companies and leveraging the company’s expertise in telecommunications technology and enterprise-level data solutions to capture a portion of that market growth.